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    基辛格:中美不会陷入“修昔底德陷阱”

    来源: 南方日报网络版     时间: 2019-04-20 22:54:13
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    临沂办高中毕业证:★【╋微‍信/Q‍Q‍同‍号:1612439266】★★直‍接‍联‍系‍客‍服微‍信:1612439266★★【毕业证、银行流水、学位证、高中毕业证、大学毕业证等】★★:★:一线|OPPO线下渠道垒金字塔:一二线门店以服务对抗高租金


    [摘要]随着超级旗舰店布局完善,OPPO已基本形成以超级旗舰店为核心,以旗舰店、体验店、专卖店构建复合网络的“金字塔”式零售体系,未来方向零售体系实现从“便利购买”到“高质体验”升级优化。

    腾讯《一线》 濮祥

    2019年4月19日,继在上海和深圳一线城市开办超级旗舰店后,OPPO全球第三家超级旗舰店在北京华熙LIVEo五棵松开业。

    OPPO对外表示,2019年下半年,全球第四家超级旗舰店将于广州开业。届时,OPPO将完成一线城市超级旗舰店整体布局。

    OPPO是一家以线下渠道见长的手机公司之一。2016年凭借密集的线下门店,实现了对小米手机开创的互联网手机反超,成为当年国内手机市场销量冠军。此后,华为(千县计划)、荣耀、小米(小米之家)等系列公司纷纷沿袭线下渠道模式,投入财力、人力比拼线下专场店与体验店。当时主打线下“便利购买”,方便潜在消费者体验到真机。

    但是,消费群体购买习惯在变,并且手机行业竞争激烈,利润率越拉越低,密集的线下店面体系受到利润率走低、管理难度大、运营方式粗而不精等挑战。OPPO从2017年12月开始,首先在上海开设首家线下超级旗舰店;2018年开设深圳超级旗舰店,摸索渠道变阵。

    北京超级旗舰店开业期间,OPPO中国大陆事业部销售总经理严涛表示,OPPO北京超级旗舰店意在发挥标杆作用,带动各层级零售终端优化升级。未来,OPPO将以提升服务为零售渠道核心,通过零售内容变革,为消费者带来科技体验。

    随着超级旗舰店布局完善,OPPO已基本形成以超级旗舰店为核心,以旗舰店、体验店、专卖店构建复合网络的“金字塔”式零售体系,未来方向零售体系实现从“便利购买”到“高质体验”升级优化。严涛介绍,目前,OPPO已进驻一线、二线城市近300家购物中心,预计2020年将完成进驻近2000家购物中心。

    接下来,线下渠道有序瘦身,提升单店营利能力和服务水平,通过服务完成升级将是重点行业共性任务。难度不小,毕竟一线、二线店租金越来越高,从服务中掘金,以手机为起点,提高顾客到店率,将是重点。唯其如此,方能覆盖不断提升的租金成本。

    另外,OPPO还在继续摸索线上渠道销售模式,并结合线上消费者特性,推出手机产品K和A线上系列。OPPO最新发布Reno系列手机时,同时也召开了线上渠道商大会,未来线上线下融合将成趋势。


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    金价周二上涨0.4%收于1248.60美元/盎司

    来源: 南方日报网络版     时间: 2019-04-20 22:54:14
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    恩施代办(做)银行流水:★【╋微‍信/Q‍Q‍同‍号:1612439266】★★直‍接‍联‍系‍客‍服微‍信:1612439266★★【毕业证、银行流水、学位证、高中毕业证、大学毕业证等】★★:★:全球首款双面屏手机Yota Phone公司宣布破产


    [摘要]自2016年以来,Yota及其附属公司的主要业务为持有及向集团特许使用与Yota相关的知识产权。集团已利用这些特许知识产权开发出了新版Yota Phone,即Yota 3,该产品已于2017年10月底在中国成功推出。

    腾讯科技讯 据国外媒体报道称,开曼群岛最高法院日前在一项裁决中宣布,在开曼群岛注册的双屏智能手机厂商Yota公司正式宣告破产。据当地报纸《开曼群岛公报》(Cayman Islands Gazette)报道,Yota几天前已经根据当地法律要求进行清算。

    开曼群岛最高法院已任命商业咨询公司FTI Consulting员工大卫·格里芬(David Griffin)和约书亚·詹姆斯·泰勒(Josha James Taylor)为该公司的联合正式清盘人。Yota债权人有21天的时间确定他们根据《公司法》可能拥有的任何所有权。如果在规定的时间内没有遵守该命令,债权人将被排除在任何利益或分配之外。

    同时,Yota手机的显示屏供应商、新加坡企业Hi-P Electronics也对该公司提起诉讼,称该公司未履行订购合约。在双方此前达成1700万美元的初步和解后,Hi-P Electronics仍认为同Yota公司的纠纷尚未彻底解决。

    Yota公司成立于2011年,致力于开发新一代调制解调器、路由器和智能手机等产品。在推出智能手机产品前,该公司与多家公司建立了合作关系,为客户提供网络设备。该公司推出的Yota双屏显示智能手机曾为自己的智能手机部门提供了不小的媒体反响。后来,Yota宣布推出更多型号的智能手机,但始终未能满足用户期望。

    自2016年以来,Yota及其附属公司的主要业务为持有及向集团特许使用与Yota相关的知识产权。集团已利用这些特许知识产权开发出了新版Yota Phone,即Yota 3,该产品已于2017年10月底在中国成功推出。

    去年,俄罗斯Rostec公司将其所持Yota 25.1%的股份出售给包括“三一世界管理公司”(Trinity World Management)和中国保利集团在内的中国财团,总价30亿卢布(约合4691万美元)。Yota早期的最大股东、私募基金Telconet Capital Limited Partnership仍然持有约34.9%股份,后者最多时候的持股比例曾达到64.9%。

    该公司在莫斯科、法兰克福、新加坡、北京、上海、深圳和奥卢都设有办公室。(腾讯科技审校/汤姆)


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